In place of using music from popular culture, Instagram has provided a library of royalty-free tracks for business accounts to use on Reels. This is a one-size fits all solution that might seem a little over the top, especially if you are just a person who has converted your account to a business account in order to see the Insights you get on this type of account.
The basis of this is that artists don’t want their name attached to a brand, product or service that they do not personally endorse. Why can’t business accounts use popular music for video content?ĭue to copyright, business accounts do not have access to popular music from recording artists when creating video content on Instagram. Take a look at this step-by-step guide we wrote on making Reels for more on the ‘how to’. The feature is very similar to TikTok, where you can overlay special effects, music, captions and much more.Īs well as appearing within the Explore tab, Reels now also has its own dedicated tab on the Instagram app that is similar in appearance to the TikTok news feed, where users can watch an endless stream of videos made by others. Instagram Reels allows you to record, edit and share videos that are up to 90 seconds long (fun fact: the ones that are 5 seconds or shorter perform better, but if you do ‘live style pieces to camera’ videos, you might need more time). However, there is just one downfall for Reels, business accounts cannot use all trending audio music. The rise of short-form video on social media has changed the content that people want to see and with 78% of businesses using Instagram for marketing (that’s 200 million business accounts), they’ve all been attracted to the short-form video format like moths to a flame. Instagram’s latest feature, Instagram Reels, is the social media platform’s response to the extremely popular TikTok the content creating, video sharing platform that took the world by storm in 2020.
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